YOU: "I've got my foodstuff on the racks, now what do I do?"
Whether you trade on Amazon or in Whole Foods Market, through your own online shop, at your very first market stall, or in the grocery stores, Flying Off The Shelves: The Food Business owner's Guide to Offering includes tried and checked methods from effective food businesses, on:
< br/ >- Bewitching purchasers: persuading retail purchasers to put you on their racks
< br/ >-Structure buyer relationships
< br/ >-And" expert "buyer tips from super-successful UK food company creators
< br/ > And, in The A-Z Of Offering:< br/ >-Essential Customer "Hints" for fast sales
< br/ >-Powerful Promotions (that don't kill your margin)
< br/ >-The Magic of Mailchimp
< br/ >- Ways to utilize "shortage"to
offer-Sensational and Sexy Tasting
< br/ >-The Necessity of "Nudging"
< br/ > -Plus 20 more tips and techniques for getting your item flying off the racks.
< br/ >"I read and enjoyed Tessa's book Packed. It has some great tips on getting your item on the shelf in the very first location, and then into clients' hands.
< br/ > I make sure"Flying Off The Shelves" is worthy of a put on all food entrepreneurs' bookshelves". Amelia Harvey, Co-Founder of Collective Dairy
Tessa specialises in food and drink research in the chilled aisles of major grocery stores, and in high street food chains, watching and talking to clients as they are about to purchase.
Her clients include developed brand names like innocent drinks, Rude Health, Yorkshire Provender, Firefly Tonics, MOMA! Foods, Daylesford, Leon Restaurants, Itsu, and newer businesses like Collective Dairy, Peters Lawn Crispbreads, Souplogie, and Jimmys Iced Coffee.
She assists food brand names to adjust their customer offer, sizing, branding, and pack messages, so they can bring in OPTIMUM interest and sales from shoppers in the super-competitive grocery store racks.
< br/ > < br/ > She is the author of the very popular Packed: The Food Business owner's Guide-- The best ways to Get Noticed and The best ways to Get Bought, available on Amazon and Kindle.